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DEFINED: adjective: having a definite outline or specification; precisely marked or stated. "defined boundaries"


Green Beauty

We only use high quality organic pigments and we care about the universe.

Individual disposable sterile tools used and hygiene is our priority.
Professional Products
We choose to give our clients only the best, we only use world class products and after care solutions.
Our Guarantee
If you are ever not happy with our treatment or service we will do your next treatment free or give you a full refund.
Personalized Experience
Each of our clients is unique and so is our customised personal service.
We Love What We Do
This is our passion, it’s all we do. We love our work and we love our clients.
Director Emma

About Us

We are about quality treatments and exceptional customer service; Defined focuses solely on the art of semi-permanent cosmetic tattooing. This focus enables us to be the absolute best at what we do.

Having trained internationally with Master Trainer and award-winning Sandra Opul in cosmetic tattooing, Director Emma, who has a meticulous eye for detail, has been based in London for nine years where she founded a successful beauty business that serviced some of the world’s largest corporates and celebrities. We would love to hear from you and even better, meet you in person. Find our contact details below. See you soon!

Our Team

Words from our happy clients
"Amazing customer service, she listened to me and gave me the exact look I wanted, highly recommended"
Sian Smith - London

“Never have my brows looked so good, I have tried many other companies and none compare, not the cheapest but definitely the best”

Cherie Jones - New Zealand

“Everytime I get my brows done by Emma at Defined they come out perfect”

Tonee Lawson - London
Team Member Emma Montague Founder – MD, Facts
Team Member
Emma Montague
Founder – MD, Facts

As co-founder of the first all-woman physician plastic surgery practice in Atlanta, Dr. Diane Z. Alexander is a nationally recognized leader in cosmetic surgery, non-invasive facial rejuvenation and anti-aging. As much an artist as a surgeon, she sees Artisan Beauté as the natural fulfillment of her journey for the women she serves.

Our Products

All our products are cruelty-free, it’s a category containing all cosmetics that have not been tested on animals. Each cosmetic is subject to strict control by independent inspection bodies chosen by the Coalition for Consumer Information in Cosmetics (CCIC), which is an NGO founded by 8 international animal protection groups such as: American Anti-Vivisection Society, Animal Alliance of Canada, Doris Day Animal League, etc.

Beauty Products